13 Oct Why is SEO important in 2021?
When it comes to organic growth for somebody’s website, SEO is comfortably the highest priority. But what does that mean? And why is SEO so important?
Today I will run through what makes SEO the marketing masterclass it is, and why it is so vital to play by its rulebooks.
What is SEO?
Search Engine Optimisation (or SEO for short) is a range of techniques used to make search engines such as Google and Bing read your website and deem it worthy of higher places on search results.
Why is it so important?
SEO is important because it means search engines can pick up all your hard work and push it to new audiences without the need of spending money on PPC (pay per click). Good SEO places you ahead of your competition and puts you in a fantastic position when you do decide to run PPC campaigns on your website. Here is a breakdown of what’s important and why they are!
Your SEO ranking can be swayed depending on a range of factors on your website, such as:
On page SEO
Content – Content is king when it comes to on page SEO. Readability is important for your site to get noticed by Google because they like to pick apart your content to ensure that the best content is pushed to the top.
Metas – Meta titles and descriptions matter when it comes to SEO because Google wants to present the best looking content on the search page to drive traffic through their search engine.
Off page SEO
Google mybusiness – I’m sure you’ve seen this on your search engine before and most likely used it. This is a massive aid in growing your business, especially locally. I could not recommend enough to make sure that it is of the highest standard. This is a direct click through to your contact page or website!
Backlinking – A slightly harder one to implement, but can be just as useful as others mentioned. Backlinking is communicating with higher domain websites to feature links back to your website. This is important as Google will see that and place you at a higher domain too, which gives your website a lot more visibility.
Site speed – Everybody knows how annoying it is trying to use someone else’s slow website. But what you might not know is that Google also finds it very annoying. Websites get penalized for their site speed which is why it is key to make sure it is up to date, decluttered from unused media and content.
Indexability – How structured is your website? Is there a clear map of inter-website linking without any broken links or errors? If not, then I would massively recommend sorting that out. It is important for the site to be easily navigated as search engines will pick details like that up.
All these SEO factors play into how high your website appears on search engines. This is why it is vital that you sort them out today! If you need assistance, click here or call